Campari
Celebrating the rich spirit of Jamaican white rum, while building an authentic cultural experience that is accessible for all
Wray & Nephew has been a part of Jamaica’s history since 1825, and as such was dubbed the official spirit of Jamaica’s 60th Anniversary of Independence.
We partnered with Natalya Amres to create the Reworked Collection, an assembly of one of a kind up-cycled clothing items, to showcase the ingenuity and talent of Canada’s up and coming generation of creators.
CASE STUDY
Inspired by Toronto’s large Jamaican diaspora community, the brand also presented a two-day summer soundclash with Spex da Boss, hosted by Kardinal Offishall celebrating the real Jamaican culture of music at the Toronto Jerkfest, and a pop-up brand installation at the Toronto Caribbean Carnival.
