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Sabian
Design /
Production /
Content creation /
A new era of Sabian cymbals
PLAY YOUR WAY
Inspiring drummers to own their unique sound, with each action embodying true creative expression. Sabian celebrates drummers from all walks of life.
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Sabian takes each player’s individual sound and style seriously, which is why they will always make cymbals by hand.
CASE STUDY
A new era of Sabian cymbals, the visual approach for Play Your Way was inspired by the drummers who march—and play—to their own beat.
Encouraging every drummer to own their sound and style, through untapped expression, developed artistry and raw talent.
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