PepsiCo, Frito-Lay

Art / Curation / Production / Content creation /

Frito-Lay celebrates the FIFA World Cup

MADE FOR THE MOMENT 

As an official partner of the FIFA World Cup, Frito-Lay celebrated with a series of public art murals across Canada.

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We worked with Frito-Lay to develop a public art and social media campaign that honoured Canada’s unique and special relationship with the beautiful game. The works reflected national pride with an individual nod to the specific city the murals were hosted in.

ART PROJECT

Placed in Vancouver and Toronto, this was as much a moment to celebrate Team Canada as it was to bring together the many cultures that make up its squad and beyond. From the first whistle to the final moment of the tournament, Frito-Lay showed how Canada was Made for The Moment.