Wray & Nephew

Art / Design / Curation / Production / Content Creation /

Celebrating the rich spirit of Jamaican white rum, while building an authentic cultural experience that is accessible for all

WHITE OVERPROOF RUM

White Overpoof Rum

Product programming, exhibition curation, event production, experiential build and design, content creation and social media management, for Wray & Nephew Canada.

Creating a robust and diverse range of experiences that brought audiences out to a series of events and shows. Uniquely integrating elements of the product, while pushing brand socially within the white rum category.

CASE STUDY

Presenting photographer O’shane Howard’s NYAM series inside Michelin Guide recognized restaurant Chubby’s, with an exhibition and event launch that explored the traditions of Jamaican cuisine and its rich island culture, curated by Ashley McKenzie-Barnes.

We celebrated Wray & Nephew’s Jamaican heritage with summer-long programming of sponsored and partnered events inclusive of XM activations and branded pop-ups. Including partnering with the only Jamaican-focused and female-led mas band, Freedom Mas at the Toronto Caribbean Carnival.