Sankofa Square
Holiday fun for all in the glow of the city, by Sankofa Square
Building on last year’s inaugural Winter Glow event, we developed and executed the festivals visual identity that showcased the vibrant winter carnival as a brighter, bigger, and better experience to residents, visitors, and the local business community.
The 2024 edition adds more glow with additional carnival rides, midway games, carnival treats, holiday music, live entertainment, special theme days, brand-hosted experiences and giveaways, and a 30-foot lit Tree of Remembrance.
CASE STUDY
Through a suite of digital, social, print and OOH promotional materials, we generated buzz and excitement, displaying the vibrancy of the downtown Yonge corridor. Providing a moment for Torontonians to pause and reflect during the holiday rush. Showcasing the festival’s fun and exciting moments for those who live in and/or visit downtown, with an additional focus on families and students. We also programmed and developed a cross-promotional XM activation with Cirque du Soleil’s ‘Twas the Night Before...’ providing performances and free ticket giveaways for the general public.
