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19 Crimes
Art /
Curation /
The Canadian launch of Snoop Uncorked presented life-sized sculptural installations across Canada
SNOOP DOGG CALI RED
Celebrating the brand's partnership with Snoop Dogg through award-winning renditions of the legendary artist.
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Using elements of the 19 Crimes Cali Red wine, each piece set the tone of the brands core values: anti-authority, rule breaking, culture-creating and redemption.
CASE STUDY
Working with multi-media artists across the country, each activation was followed with a product launch in local LCBO stores, set in Vancouver, Calgary, and Toronto.
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Sweeping up a few awards as a disruptive and rebellious marketing approach within the point-of-purchase category.
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Acknowledgments
Ashley McKenzie-Barnes
Curator
Craft PR
Public Relations
Kindred & Scout Productions
Video production for Chairman Ting
Michael Ngvyen
Video Production for Tyler Lemermeyer
Jordan Sook
Video production for Jordan Sook
Awards
Applied Arts Advertising Awards; Point-of-Purchase – Snoop Dogg Uncorked
2021
Applied Arts Photography Awards; Cinematography – Short – Snoop Dogg Uncorked
2021
Press
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themessage
Published 8/9/20
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BlogTO
Published 9/3/19
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