Summer of programming that positions Wray and Nephew as the niche Jamaican street brand while building an authentic cultural experience that is accessible for all.
Wray & Nephew has been a part of this legendary island’s history since 1825 and as such dubbed the official spirit of Jamaica’s 60th Anniversary of Independence. In honour of this, Wray & Nephew Canada partnered with Natalya Amres to create the Reworked Collection, an assembly of one of a kind up-cycled clothing items, to showcase the ingenuity and talent of Canada’s up and coming generation of creators. It’s also with this spirit of community that these items were auctioned off to benefit local charity Afri-Can FoodBasket
Inspired by Toronto’s large Jamaican diaspora community, the brand also presented a two-day summer sounclash with Spex da Boss, hosted by Kardinal Offishall celebrating the real Jamaican culture of music at the Toronto Jerkfest.
Curated by Ashley McKenzie-Barnes
Content creation by We Are Social