Universal Music Canada

Black Woman, a song release by Emanuel

BLACK WOMAN comes at a time when the fight for racial justice, equity and equality is, at long-last, driving society to take a hard look at the ingrained systems that endanger Black lives.

Amongst the most vulnerable and deplorably endangered are Black Women, creators or Black life and the very foundation on which the Black existence is able to persevere and outlast its many threats and challenges. As we turn our attention to creating a moment that aimed to ignite pride, celebration and awareness of the power, strength, multitude and resilience of Black Women, we envisioned and executed an integrated campaign across social, digital and OOH platforms.

Ashley McKenzie-Barnes, Creative Director, Curator (@ashleymckenziebarnes)⁣⁣
Kathleen Newman-Bremang, Writer, Producer (@kathleennb)
Naki Osutei, Financial Services Executive, Podcast Host (@naki_o)⁣⁣
Tanisha Scott, Choreographer, Creative Director (@tanishascott)⁣⁣
Weyni Mengesha, Artistic Director (@weynimengesha)⁣⁣

Building on the energy from the release of “Need You” with its accompanying video, and the critical acclaim of the Session 1: Disillusion EP coming on its heels, Emanuel sparked his next pivotal cultural moment with the release of the timely and powerful single BLACK WOMAN.

Leveraging Canada’s largest digital Out-of-Home display, atop the northeast entrance of the CF Toronto Eaton Centre, we revealed five exemplary profiles that heroized the image and message of trailblazing Black Women in signal of the songs release.

Black Woman, a song release by Emanuel
Photography by Hyghly Alleyne, Eric Black and O’Shane Howard
Videography by Tristan Challenger